Our Approach
A Thoughtful Process. A Stronger Book Presence.
Five stages that take a book from where it is today to a clearer, more consistent presence. Each stage is shaped around your goals and the services you choose.
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Understand
Understand the book, the author’s goals, intended audience, and current needs.
This can involve
- An initial conversation about your book and goals
- Reviewing your current materials and presence
- Agreeing priorities and the services that fit
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Position
Clarify how the book and author should be presented and what the communication should emphasize.
This can involve
- Clarifying the book’s promise and audience
- Defining key messages and author positioning
- Deciding what communication should emphasize
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Create
Develop relevant creative assets, promotional materials, and presentation elements.
This can involve
- Promotional graphics and campaign visuals
- Author profiles, bios, and branded materials
- Presentation and preparation materials
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Connect
Support appropriate outreach and activities intended to improve visibility.
This can involve
- Planning appropriate outreach
- Professional communication with relevant audiences
- Supporting reader visibility activities
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Grow
Help authors maintain a consistent, recognizable presence over time.
This can involve
- Keeping your presence consistent over time
- Refreshing materials for new moments
- Building a foundation for future books
Shaped around you
Not every author needs every stage in the same depth.
Deliverables depend on your goals and the services we agree together. Some authors begin with positioning; others need creative materials for a launch that is already planned. We’ll recommend a sensible starting point.
Your Next Chapter Starts With a Conversation.
Tell us about your book and the support you are looking for.